zipcar，国外汽车网站，美国ZipCar汽车租赁服务平台，汽车，Zipcar的客户主要是年轻的、受过良好教育的城市居民。于是 Zipcar先从地区人口数据进行调查，然后到客户居住密集的地区集中与他们接触，用区域营销进行一点一滴地渗透。毕竟，与其在报纸和电视广告大量投入资 金，还不如直接面对客户实施营销活动。另外Zipcar还通过Facebook和Twitter等新兴社交媒体收集会员反馈，改善客户体验，并推广自己品 牌。
Zipcar的汽车停放在居民集中地区，会员可以直接上Zipcar的网站或者通过电话搜寻需要的车，网站根据车与会员所在地的距离，通过电子地图排列出车辆的基本情况和价格，会员选择汽车，进行预约取车。使用完之后于预约的时间内将车开回原本的地方，用会员卡上锁。
会员卡就是一个RFID(俗称为电子标签)。ZipCar的每辆车都安装了一个镶入式的系统监控器，一边用于和会员卡信息对接，一边用于动态掌握汽车的 即时状态。ZipCar的中央IT系统租用了北美境内最大的移动运营商之一Cingular的无线网络，这样会员卡和汽车监控器就能通过这套无线网络，把一切信息在ZipCar和每辆汽车之间进行即时的同步交换。
Its been more than a decade since our founders sat in a caf and decided to bring the European car-sharing idea to North America. Once the wheels were in motion, it was only a matter of time before some major changes helped grow a little car-sharing company into the worlds leading car-sharing network. Today, thanks to cool technology, a member-driven user experience, and an amazing team of hands-on car sharing enthusiasts, we are redefining the way this generation thinks about alternative transportation.
Car sharing seems like a simple enough idea, but theres a reason that Zipcar has become the leader for cars on demandwe took a simple concept to new heights. Its not just about fewer cars, less congestion and less pollution (though were not complaining), its about understanding why those things are a problem, and finding sustainable solutions. Were idea people acknowledging that this is something bigger than all of us, something that can take over the world (literally) if were smart about it. And its not just a theory. We have the industrys gold standard service, allowing our members 24/7 access to thousands of cars around the globe. Were working daily to take things to the next level, and were not slowing down anytime soon.互联网汽车租赁服务公司。
