BlurB，国外文化网站，自助式出书平台，文化，所有这些都是因为网络的出现带来了受众的碎片化。然而，安德森却认为，以往媒体与出版业所出现的热门现象是产品稀缺的表现，受众的选择数量较少，造成有限产品成了热门;如今的产品通过网络大大丰富，营销的产品在热门之后排起了一个长长的尾巴，构成了丰饶经济学
由于长期在世界各地摄影，很多图片精彩纷呈而使得她想把它们设计成美丽而诗话的图书，就像她在书店里面买到的一样。然而，她想要的仅仅是40册，却要付出6万美金，这对于她来说这就变成了一项痛苦而又昂贵、耗时而又麻烦的工作。那一刻，她就要决心开创一个平民经济门槛的出版系统。
Blurb is a company and a community that believes passionately in the joy of booksreading them, making them, sharing them, and selling them.
Holding a finished book with your name on the cover is a truly amazing feeling; its one of those experiences everyone should have. As software people, designers, and publishing professionals at the top of our game, we realized something both incredible and obvious.BlurB，大众出书。
